Why We Ask You to Tell Us When We've Got It Wrong Most I.T. companies would rather you didn't complain. We welcome it. Let me explain. We want to know how you're doing and how we're doing, including the negative. Not because we enjoy hearing it. Because it's the fastest way we know to get better at what we do. The Dell Lesson Michael Dell built Dell Computers on exactly this principle. In the early days, instead of hiding from customer complaints, he chased them down. ...